Womenswear Designer

Welcome to my portfolio, a curated showcase of my work in fashion design, creative direction, and visual storytelling.

I am a Senior Womenswear Designer & Creative Lead with extensive experience across luxury, premium high street, and mass-market fashion. Currently, I lead the womenswear collection at Derek Rose, shaping the creative and commercial direction of the range while also directing the brand’s visual output across e-commerce and still life photography. My work combines strong commercial awareness with a distinctive design perspective, creating a consistent and elevated brand experience across product, image, and storytelling.

I specialise in knitwear, jersey, soft wovens, resortwear, and lifestyle collections, with a focus on elevated everyday pieces that balance ease, refinement, and commercial relevance. My strength lies in creating considered collections that feel effortless, desirable, and aligned with the modern woman’s lifestyle.

Throughout my career, I’ve held design roles across both womenswear and menswear at respected British brands including Marks & Spencer, Charli London, and Jigsaw. I began my career in New York at Li & Fung, specialising in women’s knitwear, before moving to London to work on Jonathan Saunders’ ready-to-wear catwalk collections.

After earning a degree in Fashion Knitwear Design from Nottingham Trent University, I joined Acorn Conceptual Textiles, where I developed innovative knitwear concepts that were sold globally to brands including Ralph Lauren, Calvin Klein, and Alice + Olivia. With a broad and versatile background, I bring creative leadership, technical expertise, and a clear strategic vision to every stage of the design process, from concept and collection building through to product execution and brand storytelling.